I have one lens that’s been really successfully and that’s my Make Money Writing page. Why is this the one that I’ve had the best results with? I thought I’d take the time to analyze it to see if I could figure it out. 
This will help all of us, right?
It Started Out Small
This is the first lens I created on Squidoo. It was pitifully short and not very well written if I do say so myself. 
I mean, it was bad. I wish I took a screenshot of it. Unfortunately I didn’t know how to do that at the time.
But then I started to find good examples of lenses I liked and of ones that were successful and began to emulate what they were doing. I noticed that doing things like putting keywords in the module titles and optimizing it yielded good results. I also noticed that longer lenses performed better. So I did that too.
I built it up little by little
I didn’t worry about making the lens perfect at first. In the long run I think this helped me. Both Squidoo and Google like to see updated content. I worked on this lens off and on over time which means that Google saw a constant stream of updated content. In fact, I still update the lens at least once a month so the pattern continues.
I make recommendations based on experience.
I’ve had a lot of experience as a writer, blogger, and internet marketer and I think it shows in this lens. If I say something worked for me, it really did work for me! I’m not making it up, and I think the readers can tell. Also, if something doesn’t work for me I’ll tell people that as well. My main goal is to help people based on what works for me and what doesn’t. In other words, when I promote an affiliate program it’s because I really, really like it.
It’s optimized.
I get a lot of search engine traffic. I think part of it came naturally. I initially optimized for the keyword “make money writing” but it’s gone through so many updates, it looks like “writing for money” is getting a lot of traffic. This was completely by accident. If you write well, the search engines will reward you.
Now the goal is to apply this to my other lenses!
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This is great to know, and I’m sure that your work to keep it updated must be really helping too. I hope some of my own lenses perform as well.
I read this post shortly after you posted it and then I remembered a guest post you did at Sharon’s blog so I went to read that. I decided to give it a shot (more than I have in the past) and I’m totally addicted now! Wow! I love Squidoo. I just need to get some experience at promoting my lenses now. Thanks Katherine!
Danielle´s last blog ..The Tax Man Cometh…
We share an interest in online writing. Interesting to see how you evolved a lens over time.
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I created a couple of lenses on Squidoo, but never warmed up to it. Perhaps I will give it another try. Thanks for inspiration!
Ruth – I’m sure the updates are a big part of it as well! I’ve learned from blogging that Google likes fresh content – guess it would be no different for Squidoo.
Danielle – Yay! I think Squidoo is wonderful, I’m glad you see it too.
JadeDragon – Thanks so much for the feedback!
Lija Rasa – Yes, that happened to me on Hubpages – I think part of the fun of internet marketing is that we can pick and choose the options that are right for us.
Katherine´s last blog ..Make Money Online Bootcamp – But Don’t Forget the Rewards!