My Success Diary

The days of me starting a niche blog out of the blue are over. I’ve so far started two duds – and they were only really duds because I lost interest in them. I never even let them live up to their potential because I got tired of working on them.

So, new plan.

I’ve been putting together these test campaigns that is loosely based on Pot Pie Girl’s One Week Marketing (but it’s also a little different and a little more simplified).The purpose of the test is

• To see if the topic interests me enough to write a lot of content. (I’ve started websites before and could only stomach writing 5-10 articles in the past).

• Test to see if the topic gets enough traffic and that the campaign actually yields sales.

Since I’m a writer, I prefer at this stage to do my own content which is why being bored with the writing is such an issue. In fact, as my business progresses I’ll probably always do the writing and just outsource other things. And, if the traffic in the campaign isn’t converting into sales then I’ll know not to waste my time and resources setting up a blog or website because I know that they probably won’t do well.

In terms of the campaign itself, this is the process.

1. Come up with an idea for a lens and find affiliate products that go with it.
2. Research the keywords to find good ones to go in the lens. Choose one with high traffic for the main keyword and then choose 5-10 secondary keywords to use once in the lens itself.
3. Create the lens and promote it. When published submit the feed to www.feedagg.com and www.feedage.com. Post an article on Xomba, Stumble it, and announce that the lens exists on Twitter or plurk. Also post an article on Ezinearticles.
4. Monitor the stats. Check to see when it indexes, the keywords people are using to find the lens, and check the affiliate programs to see if they are converting. If you’ve gotten around 200 hits and have not seen a sale yet, something might be wrong. Try changing the program, see if it is optimized properly, or work on getting more backlinks.
5. If campaign is converting consider setting up a niche blog or a mini  website for it. Also, update the lens every few days to keep the content fresh.

This is what my routine has been for the past few weeks and it is much simpler and less stressful to execute than straight blogging. I was getting overwhelmed with all the domains I’ve reserved then decided not to put together the website.

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